Before you delegate, make the brief clear.

• Name the task

  Describe the work to be done and the problem it should address.

• Define the deliverable

  Say what you want to receive, in what format and by when.

• Share the right context

  Provide approved source materials and access only where needed. Do not send passwords in an email brief.

• Set approval boundaries

  Identify what can be prepared and what needs your approval before sending, spending or publishing.

• Agree a review point

  Decide when to review progress and what questions should be raised immediately.

Record the supplier’s name, source URL and the date checked. Specify your criteria before comparing options.

Keep product ingredients, manufacturing statements and certification claims separate. A marketing label is not independent verification.

List unanswered questions and request direct confirmation where the information matters to a purchasing decision.

Define the audience, purpose and single main point. Include examples of the language and tone you use.

Attach assets you have permission to use. Mark any factual statement that needs a source.

Identify the reviewer and keep draft, approved and published versions distinct.